L'AiR JOURNAL｜AI Smart Guide Leads the Way at the Exhibition — A Journey of AI Exploration from Fingertips to Reality

May 22, 2025

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Oriental Motor X L’AiR — Breaking Boundaries and Ushering in a New Era of Virtual-Physical Integration

Oriental Motor is hosting its 2025 Technology Expo under the theme “New Motion, New Value.” The exhibition features 10 specialized zones showcasing the latest advancements in motor technology, control applications, automation solutions, and robotics trends. Complemented by a series of expert-led seminars and live product demonstrations, the event presents an innovation-driven platform focused on the future of motion technology.

This year, Oriental Motor has partnered with the L’AiR 3D virtual platform to simultaneously launch an online exhibition hall, seamlessly translating the physical event into the digital realm. By overcoming the limitations of time and location, the virtual experience allows visitors to participate anytime, anywhere, and engage in an immersive, interactive fusion of physical and digital worlds.

The AI Smart Guide, launched alongside this year’s expo, adds a new layer of intelligent interaction to the digital experience. Equipped with a built-in smart assistant system, it provides real-time information on exhibition zones, product introductions, and route suggestions—helping visitors efficiently plan their visit and significantly enhance the overall exhibition experience. Whether in the physical venue or the virtual space, the AI Smart Guide offers instant access to consolidated information, delivering a truly human-centered, tech-supported, and comprehensive navigation experience.

Through this expo, Oriental Motor not only showcases its technological capabilities but also reaffirms its commitment to building a borderless, intelligent, and sustainable industrial platform for the future. The company’s senior executives from Japan, upon arriving at the venue, were highly impressed by the on-site application of the AI Smart Guide.

TEKTRO X L’AiR — Digital Curation Unlocks a New Era of Boundary-Free Showcasing

TEKTRO│TRP once again takes the international stage by participating in Asia’s most influential cycling event — Taipei Cycle 2025. For this edition, TEKTRO has partnered with L’AiR to transform the physical exhibition into an online virtual showcase, enabling cycling enthusiasts, industry professionals, and media worldwide to participate and explore the brand’s latest technologies and product innovations without the constraints of time and space. Additionally, through digital archiving, the highlights and interactive experiences of the exhibition are preserved, turning this event from a temporary on-site occasion into a lasting brand asset for continuous review and accumulation.

The virtual exhibition hall also incorporates a newly developed AI Smart Guide system, equipped with an intelligent customer service feature that provides real-time information on exhibition zones, product introductions, and navigation suggestions. This enables each visitor to efficiently browse content and grasp key highlights tailored to their individual needs. Through this innovative integration of virtual and physical experiences, TEKTRO demonstrates its forward-looking vision for digital transformation and opens a new chapter of brand interaction with a global audience, redefining the value and possibilities of exhibitions.

Drinks X L’AiR — Online Exhibition Opens a Global Journey of Tasting and Appreciation

At this year’s Taipei Int'l Wine & Spirits Festival, Drinks has partnered with L’AiR to create a brand-new online virtual exhibition platform. This allows wine enthusiasts and industry professionals worldwide to explore Drinks’ carefully selected classic spirits and diverse flavors in real time without needing to attend in person. From Scotch whisky and Bordeaux red wine to German white wine and premium Napa Valley collections from California, the platform comprehensively presents the flavor profiles, regional introductions, and brand stories of each exquisite product showcased, offering a tasting experience free from the constraints of time and location.

What’s even more impressive is that the naked-eye 3D large-screen effects from the physical exhibition have been faithfully recreated in the online exhibition space. Combined with the spatial flow design, this allows users to feel as if they are physically present at the venue, immersing themselves in the charm and visual atmosphere of the featured spirits. Additionally, L’AiR’s built-in AI Smart Guide offers real-time intelligent services, including exhibition navigation, product explanations, and interactive Q&A, helping visitors quickly grasp key highlights and tasting information. Through this innovative integration of virtual and physical experiences, Drinks not only showcases its expert curation but also successfully extends wine tasting culture into the digital realm, creating a new seamless exhibition experience that transcends physical boundaries.